Challenges in Fashion eCommerce Stores
High Return Rate
Fashion eCommerce returns stem from sizing issues, style mismatches, delays, or wrong items. AI size guides, virtual try-ons, real-time tracking, and quality checks minimize returns and improve customer satisfaction.
Managing Seasonal Demand & Flash Sales
Smart inventory forecasting & automation. Software like SKU Vault helps predict the inventory for next 30 days.
Low Customer Loyalty
Fashion is in high demand globally and so will your brand be, once you have an ecommerce platform that operates seamlessly, meets your target audience's needs, and offers a smooth, hassle free shopping experience.
High Cart Abandon Rate
Checkout abandonment in fashion eCommerce happens due to complex processes, hidden costs, and limited payments. Simplifying checkout, adding payment options, and providing transparency brings conversions and reduces drop-offs.
Fraudulent Transactions & Chargebacks
High chargeback rates due to refund fraud and stolen credit cards. Implementing AI-based fraud detection and blockchain verification for high-value fashion can help business avoid these charges.
Product Searching Capabilities
Customers search with vague terms like "summer dress" instead of specific product names. AI-driven visual search and conversational product search can help customers find the right product.
Key Features for
High Performance
Fashion & Apparel
Ecommerce Stores
Visual search and merchandising
Shoppers may sometimes look for specific style, color or pattern but may struggle to describe them in words. We can integrate AI-powered visual search so customers can directly upload images and get satisfying results instantly. We can also implement merchandising strategies with AI-driven product placements, this makes high-demand fashion pieces get maximum visibility and sales.
Natural language searching
Shoppers often search vague phrases like “Summer outfits” or “Office wear”, we can implement Natural Language Processing (NLP), which will help customers to get relevant products on their vague searches.
Speed & Performance-First Approach
A slow loading page can lead to higher bounce rates. We can make high performing stores with improved images, loading time, content delivery networks (CDNs), and caching techniques to ensure fast page loads and seamless browsing across all devices.
The Fun Stuff: AI, AR, and VR
Shoppers are always seeking new technologies:
- AI-powered recommendations to personalize shopping experiences.
- Augmented Reality (AR) try-ons so customers can visualize outfits before purchasing.
- Virtual Reality (VR) showrooms, creating an immersive shopping environment where customers can explore collections as if they were in a physical store.
Complete the look
Shoppers love suggestions and always seek inspiration. We can implement “complete the look” feature, if shopper is looking for office wear shirts, then they will get suggestions for trousers, accessories and footwear to complete their look, this will encourage upselling and cross-selling, this will overall increase average order value and user shopping experience.
Regional searches
Fashion trends vary with various locations, and customers often search for region-based clothing. We will introduce a regional search feature which will ensure that customers see regional-appropriate clothing, and locally available fashion items based on their location.
Lookbook
Fashion is all about vibes, and digital lookbooks are a great way to showcase styles. We can add interactive lookbooks, which will help brands to create collection based and campaign-based outfits with direct purchase links. This lookbook presentation improves engagement and inspires customers to shop entire looks.
Platform for Developing Apparel & Fashion eCommerce
Shopify
It is suitable for startups and growing fashion brands which are looking for a user-friendly, quick-to-launch solution.
Shopify Plus
It can be good platform for gaining enterprise-level solutions for brands that need automation, scalability, and high customization.
WooCommerce
It is suitable for brands using WordPress, it offers complete customization and control.
BigCommerce
It is the best choice for high-volume fashion retailers, who require scalability, multi-channel selling, and advanced features.
Adobe Commerce (Magento)
It can be a robust solution for large-scale fashion businesses which require complex product catalogs and customized user experience.
Experro Headless Commerce Platform
It refers to a modern approach that helps brands to deliver fast, API-driven omnichannel experiences.
Custom eCommerce Solutions
Custom-made platforms for brand’s unique business models and customized functionalities.
Why Choose 1Center for Your Fashion Ecommerce Development?
380+ Full-time Experts
We are one of few BigCommerce agencies in the world with large, certified and dedicated team to serve you at any scale and for any need.
16+ years experience
From launching new brands to scaling for Fortune 500 enterprises, our BigCommerce team have extensive experience to ensure yours success.
Fast, Reliable and Long-term
With our battle-tested approach, agile process, clear communication, and human touch, we are the partner you can trust and count on for long-term.
